How to rank on the first page of Google - 7 key SEO areas you can't ignore - WopeDigital (2023)

Web searches are the leading source of traffic to websites worldwide. The great thing about getting the majority of your traffic from Google and other search engines is the fact that it’s free.

51% of website traffic comes from organic search results.

Bright Edge

Businesses that rank on the first page of Google have both a huge and an unfair advantage over those that don’t because they are able to spend less on marketing and advertising whilst still getting many qualified customers and clients.

Just imagine if you could get the equivalent of $5,000/month in free advertising from Facebook or Instagram. Well, you can with Search Engine Optimization (SEO).

Just to show you how important and valuable it is to rank well in Google, SEMRush estimates that myjoyonline.com receives the equivalent of $94,600/month in free website traffic from Google, and that’s just from Ghana alone.

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And if you think that’s high, Ghanaweb.com’s estimate is much higher than that at $574,700/month.

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So what would happen to your business if you could just get a fraction of that amount of free advertising?

What would happen if whenever a potential customer or client of yours searched for your product or service, they found your website and your business right there on the very first page of Google, perhaps even in the top spot?

Traffic to your website would increase and your revenues and profit would skyrocket!

There’s just one tiny problem. Out of the billions and billions of results, Google can only show a few at a time. Basically, they show 10 results at a time for every search, and if you aren’t in those top 10 searches, no free traffic for you.

The first page of Google receives over 87% of all the traffic.

Advanced Web Ranking

Your aim with your website, aside getting a lovely one that represents your business and functions as it should, is to get onto the first page of Google, and even into the first 3 results where possible.

This is because the top 3 Google search results get 75.1% of all the clicks in a search.

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Being found on page 2 or worse is almost like not having a website at all. And that’s why in our article on the cost of website design in Ghana, we mention that you should probably consider factoring SEO costs into your project.

But Google doesn’t necessarily make this easy. Or let me say your competitors aren’t going to make it easy.

You want $5,000/month in free advertising? Great! Your competitors also want that same free advertising for themselves.

Even as you read this, a competitor of yours is also busily studying on how they too can rise up the Google search result pages in order to overtake you or claim the top spots for themselves.

And that is what is referred to as SEO or Search Engine Optimization.

Table of Contents

Why am I not on the first page of Google?

Ranking in Google involves hundreds and hundreds of different factors. There’s a very popular breakdown of over 200 factors that affect your ability to rank well in Google.

We’ve broken those down for you into 7 key areas:

  • Wrong keywords
  • New website
  • Technical SEO problems
  • On-page SEO issues
  • Off-page SEO issues
  • Content problems
  • User intent

Searching with the wrong keywords

The first thing to check on has to do with the keywords or phrases you are searching for in Google.

If you’re a fashion designer for women and you search for “Clothing” in Google and can’t find yourself, that might not be the end of the world.

Searching for “Women’s Fashion” might be the particular phrase that shows you right on Google’s first page for that query.

This would mean that Google has gone over your website and based on all the information it’s gathered, your site represents “Women’s Fashion” more than it represents “Clothing”.

One might say,

“But women’s fashion is a subset of clothing”

and you would be right.

However Google doesn’t want to get into trouble with its customers. People searching for clothing could very well be searching for kids clothing, men’s clothing, pet clothing, winter clothing and so many other clothing categories.

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So returning a site that is more specific to women’s fashion might not be the right answer a customer is looking for.

If you believe you should rank in Google for a particular keyword that you aren’t already ranking for, you can make adjustments to various elements on your website.

That’s a whole long process which we’ll be touching on below.

To find the keywords and phrases you already rank in Google for, one way is to check the Performance Reports in GSC (Google Search Console).

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This can be quite a revealing exercise, especially if you have not paid any attention to your website’s SEO efforts. You might find out that you rank for seemingly unrelated terms to what your business offers.

You might also find out that you don’t rank in a favourable position for any queries or keywords at all.

If you haven’t already connected your site there, make sure to do so. All you need is a Google account and you can sign up here.

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Another way is to have a report generated for you by an SEO agency that you work with to optimize your website.

Website too new/young

Right off the bat, the first thing to consider when not finding your website ranking high in Google is the fact that it actually takes some time for search engines to get enough information on you to rank you favourably in their results when you’re new.

This is because when Google puts your website on the first page, they are telling their customers and searchers to trust you and buy from you. But because Google doesn’t know a thing about you, they’d rather not take that risk.

So within the first few months of the existence of your website, you might experience a bit of a ‘sandbox’ effect, where no matter the great content or optimizations you put in place, you just won’t rank in Google for high-volume keywords.

A high-volume keyword is a search term, query or phrase that is searched for a lot. For example, “bags” or “shoes” or “restaurants”, etc. These are usually a single word or a short phrase.

That’s in contrast with low-volume keywords and/or long-tail keywords which are usually phrases made up of multiple words that aren’t searched for a lot. Those are easier to rank for, even if your website is new.

Besides the sandbox effect mentioned, the sheer amount of competition alone will prevent your website from ranking high in search engines if it’s young.

Your website might have the perfect answer to a question someone is asking, but many other websites might have that same answer and they’ve been around for 2 or more years, so Google trusts them more.

According to a study of 2 million keywords done by Ahrefs, the average time it took to rank on the first page of Google was over 2 years, with sites in the top spot being 3 years old on average.

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One exception though is if your site ‘goes viral’. If there are just a huge ton of people searching for your website constantly, you can break free of Google’s sandbox much quicker.

If they see that a lot of people are looking for you, you just might be a trustworthy brand to recommend.

But outside of that, you’re going to have to keep working behind the scenes without getting discouraged as you wait for Google to start trusting you more.

Only 5.7% of pages ranked in the top 10 search results within 1 year for at least 1 keyword.

AhrefS

Technical SEO problems

A Technical SEO problem basically refers to an actual issue with your website and how Google is able to access it.

Obviously, if Google isn’t able to access your website properly, they’re not going to rank you properly either.

For example, some people decide to upgrade their websites from HTTP to HTTPS by adding an SSL. This is more secure and it’s the direction the whole world has gone in.

But without putting the needed 301 redirects in place to make sure old content and pages are directed to new content and pages, Google may end up seeing duplicate content or missing pages.

Also, without a 301 (permanent) redirect, any backlinks pointing to the HTTP version are no longer going to benefit your site since it’s now on HTTPS. And that’s going to hurt your rankings.

Your sitemap.xml file might also be a source of problems for you. It might list pages of your site that are no longer relevant, or might omit pages that are absolutely critical that Google find and index.

Or consider this scenario. Google has moved to a mobile-first index. Meaning that they now rank search engine results based on the mobile version of your website, not the desktop version.

If Google deems your website not mobile friendly, it means they are having a hard time understanding the mobile version of your website

That leads to a drop in your rankings because they can’t send their users to a page that’s difficult and even frustrating for them to use.

Instead of being found in the top 10 results, they’ll hide you somewhere on the 5th or 6th page where no one will discover you.

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To check on the mobile-friendliness of your website, Google has a free testing tool you can use.

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There are hundreds of other technical SEO issues that you should find and rectify as quickly as possible.

It could be malware or spammy links on your website, a series of unnecessary redirects (which Google detests), misconfiguration of AMP, a penalty for one reason or another, these can all ensure you never pop up on the first page of Google search results.

On-page SEO issues

If you’ve got all your technical SEO issues sorted out, the next to consider are On-page SEO issues.

Your website might be lovely, Google might be able to crawl and access it just fine but if you keep telling Google you sell milk instead of coconut oil, don’t be surprised when you don’t rank for coconut oil.

Let me give you a typical example. Google uses hundreds and hundreds of factors in ranking a website and its content.

But to do so, it has to understand the content it’s coming across. One of the tools it uses to do this is the Title tag.

The Title tag is the first place Google looks to in order to understand what your page is about and that’s actually what the Title tag is for.

But despite this being a pretty important factor to help you rank, many websites make lots of mistakes with it.

You might have multiple pages on your website with the exact same title tag like 35% of websites do. That’s like giving 3 of your children the same name. 😀

So when you call, “John!” are you looking for John number 1, John number 2 or John number 3?

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Or Heading tags. These are another source Google uses to understand what your page is about. A heading tag is usually used to highlight an important topic or section for a website page.

There are actually 6 hierarchical levels of heading tags; H1, H2, H3, H4, H5 and H6, ordered from most to least important. A useful rule is to only have one H1 tag per page.

Sadly though, a lot of theme and website designers forget or actually don’t know about the SEO ramifications and simply use heading tags as styling elements.

They want big text, they select H1. They want smaller text, they select H4 and so on.

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Whilst your site might come out looking beautiful, Google sees you highlighting milk everywhere instead of coconut oil. That leads Google to say, “Hmmmmmm!! I think these guys sell milk!”

To make sure your visitors understand what you’re writing about and to ensure you don’t jeopardise your chances of ranking well, it’s important to get such title and heading tags right.

You can do so by investing the time to learn SEO tactics and techniques, or hire a website design company that provides exceptional SEO services as well.

There are a whole lot more on-page SEO issues you have to look at if you want to be in Google’s good books, from missing alt attributes and broken links to missing meta descriptions and duplicate content.

The most common SEO issue affecting websites is duplicate content, which we found on 50 percent of the sites we analyzed.

SEMRUSH

A technical SEO audit can help you find all the issues affecting your website. The fewer issues with your website, the more likely your clients and new customers are to find you when they search for you in Google.

Off-page SEO issues

Everything we’ve mentioned so far regarding SEO issues has been largely within your ability to alter. But with regards to Off-page SEO, it’s a bit more outside of your control.

When you tell people, “I’m awesome!”, it doesn’t really have too much of an impact.

But when the president of a country somewhere says, “This gal is awesome!”, that carries a lot of weight.

And the same applies with Google. When you state on your website: “We are the best smartphone repairers in the world,” everyone has to take that with a grain of salt.

But the moment Apple, Samsung, Huawei and LG also start saying, “These guys are the best smartphone repairers in the world,” Google and everyone else takes notice.

One of the most important factors required if you want to rank high on Google’s first page are backlinks. A backlink is whenever another website somewhere on the Internet links to your website.

Generally speaking, the more backlinks your website has, the easier it is to be found on the first page of Google. The fewer backlinks you have, the harder it is.

Here’s an example. Wikipedia is one of the most authoritative websites in the world. They have over 212 million backlinks!

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This perpetuates a very good virtuous cycle where because Wikipedia ranks on the high in Google, they get more people linking to them.

And because more people link to them, they rank even higher in Google.

Wikipedia has over 34 million pages that rank on the first page of Google! And that’s the number just for the United States alone.

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Now this doesn’t mean you should just go out and get backlinks from everywhere you can. Not all links are created equal.

A link from one of your websites to one of your other websites will carry a bit of weight. But a backlink from a very prominent and highly trafficked website carries so much more weight.

The same way if smartphone manufacturers are linking to your smartphone repair website, that is mightily relevant. Unlike getting your granny who has a cake bakery to link to your smartphone repair site.

An interesting thing to note though is just as good links can raise your ranking in Google, bad links can quickly lower your ranking too.

A bad link being a link from a shady, spammy, malicious or questionable website out there.

Here’s the backlink profile of a website where almost half of all the backlinks to it were toxic. There is absolutely no way you can reach the first page of Google with such a poor backlink profile.

You are more likely to get a penalty from Google rather than a rankings boost.

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Sadly, there is no ‘announcement’ or ‘notification’ when a shady site links back to your website.

You could have been happily at the top of the SERPs (Search Engine Result Pages), maybe even enjoying a few snippet features, only to start dropping and disappearing right off the first page.

That’s why it’s important for you to monitor the people who are linking to your website and why they’re linking to you.

If you do find links to your website that are bad for you, you need to disavow them and tell Google you have nothing to do with those links or those sites.

You can do so in Google Search Console. Just make sure you’re monitoring your backlink profile so you disavow toxic links before Google punishes you for them.

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Another off-page SEO factor has to do with social shares and signals. Again, Google wants to make their users happy by providing them with the best answers and content possible.

If an article on “smartphone repair” is being shared all over on social networks, Google may increase the ranking of that article because of how much attention and interaction it’s getting.

That’s why it’s very useful to have social media pages and share your content on them regularly.

You can learn more here about various off-page SEO techniques.

Content problems

I’m sure you’ve already heard the statement, “Content is king!”

Content is certainly the foundation of everything we’re talking about here because if there was no content, what would people have to search for?

But because there’s an abundance of content, we need search engines to find us the best content they can on a topic in order to satisfy us.

And when I talk about an abundance of content, I mean an overwhelming abundance of content!

If you search for “How to bake a cake” in Google, you’ll come up with over 350 MILLION results!!!

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Or try searching for “How to rank on the first page of Google” and you’ll discover a mind-boggling 731 million results!

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(Just on the side, it’s a bit interesting that a lot more people want to rank well in Google than they want to bake a cake.)

Considering that the vast majority of people never even go to the second page of Google, that means most of those 731 million results will never, ever, ever be seen.

Whilst that’s a tad discouraging, don’t let it get you down. Remember the rewards if you are on that first page and it could all be worth it.

As at August 2020, over 7.1 million blog posts are published each day.

worldometers

Having said that, it should be clear that there’s no easy way to rank in the top 10 Google results if you aren’t producing the absolute best content you possibly can. Content isn’t everything, but it’s really important.

People have created amazing content, but because they didn’t take care of their technical, off-page or on-page SEO, they end up a part of the results that’ll never be seen.

But don’t let that be you! You need to create content better than your competitors if you want to rank better than them.

What constitutes better content? Here are a few things to consider in that quest:

  • Is your content original? Or did you just lift it from someone else’s site?
  • Is your content engaging? Do people want to read more after they see your headline? Do they want to share your content with their friends?
  • Does your content actually answer their questions? People ask questions because they want answers. Do you have the answers they want?
  • Is your content reliable, accurate and true? Do you just make things up or do you do your research, citing sources and ensuring your information is correct?
  • Is your content just text, text, text? Or are there images and videos to switch things up and keep things interesting?
  • Is your content old and outdated? Or have you kept it up-to-date with the latest information and changes?
  • Is your content more in depth than others? If your competitors just scratch the surface of the topic, are you diving in deeply or also just scratching the surface an inch deeper?

Search engines just want the very best content they can find. If you can give them that (ensuring there aren’t other issues), you’ll generally rank in Google quite well for your various keyword phrases.

User intent and user experience

A final point we’d like to mention on how to rank on the first page of Google for your chosen keywords and phrases is to consider the user intent and user experience.

That simply refers to whether visitors to your website are satisfied with what they found and the process of finding it.

Google has stated that besides backlinks and content, their third most important signal is something called RankBrain.

This is a machine learning or artificial intelligence program, that uses many signals to identify whether a user is satisfied and happy with the results they found in a search or not.

If RankBrain identifies that your website satisfies a particular search intent, you’ll steadily rise in Google search results.

Conversely, if your site doesn’t satisfy the user and they have to go looking elsewhere, you are going to drop, and drop very quickly.

Consider the example of Click-Through-Rates (CTR). Your CTR is the percentage of people who click your link versus the number of people who were shown your link.

Many things can influence your CTR including your page’s title, your meta description and even your domain name and/or website URL.

If Google keeps showing your website as a result on its first page for a particular query, but very few people click on it, Google’s RankBrain is going to say,

“People don’t seem to like this result very much. Let’s give them a different one.”

And just like that, your ranking will be demoted because users did not like clicking on your link, for whatever reasons they might have had.

Another example is Dwell Time. If someone clicks on your link from a Google search results page and finds your content to be lovely and engaging, they are likely to spend a lot more time on your site.

On the other hand, if someone lands on your page and can’t find the information they want, they aren’t going to stay there for long and will probably bounce off quickly.

The RankBrain algorithm is measuring all that and using it to either raise your website to the first page of Google or drop it into oblivion. Why?

Because Google wants its users to find the answers they need and be satisfied with those answers and the experience of finding them.

So let’s talk about the intent of a search.

If I want to find out the weather in Accra, no matter how engaging, interactive, colourful and informative your website is on Accra, if it doesn’t tell me what the weather is like, the intent of my search can’t be satisfied.

Google knows this and so to satisfy their users, they show millions of answers to questions without you even having to click. These are their rich snippets, featured snippets, knowledge panel features and more.

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The 4 main types of intent when searching are:

  • Informational
  • Commercial
  • Navigational
  • Transactional

Some people just want to learn or know something when they search. Others want to research a product or service they plan on purchasing.

Some want to find a website they’re looking for whilst others are set and ready to hand over their money for a product or service.

Here’s another example. Assuming you go to Google and search for: First page of Google, you’ll see a bunch of different suggestions and intents that Google has gathered from thousands of other searchers.

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Some are looking for information, others are looking for a service Some are looking for images and memes whilst others are scratching their head over a difficult problem.

If someone lands on a website looking for “first page of Google statistics” but only finds images, their intent will not be satisfied and that site will be demoted for subsequent searches of similar intent.

So you’ve got to take both the user intent and user experience into consideration and find out if you are actually giving searchers the information they’re looking for.

If you are, Google will reward you for that.

Conclusion

Whilst it definitely isn’t easy to rank on the first page of Google, it’s certainly worth it. No other marketing channel will give you such a credibility boost nor provide you high quality leads at virtually no cost.

Best still, investing in your website’s SEO will continue to pay you for years to come.

FAQs

How do you get your first page rank on Google? ›

How to Rank Higher On Google In 2022
  1. Step #1: Improve Your On-Site SEO.
  2. Step #2: Add LSI Keywords To Your Page.
  3. Step #3: Monitor Your Technical SEO.
  4. Step #4: Match Your Content to Search Intent.
  5. Step #5: Reduce Your Bounce Rate.
  6. Step #6: Find Even Keywords to Target.
  7. Step #7: Publish Insanely High-Quality Content.
8 Nov 2021

How can improve SEO ranking on the first page? ›

Follow these suggestions to improve your search engine optimization (SEO) and watch your website rise the ranks to the top of search-engine results.
  1. Publish Relevant, Authoritative Content. ...
  2. Update Your Content Regularly. ...
  3. Metadata. ...
  4. Have a link-worthy site. ...
  5. Use alt tags.

How do I rank higher on Google keywords? ›

  1. 10 ways to improve Google keyword ranking and overall SEO. ...
  2. Target relevant keywords. ...
  3. Give the page a name with a title tag. ...
  4. Entice visitors with a meta description tag. ...
  5. Add in a header (H1) tag with the target keyword. ...
  6. Include keywords in relevant, comprehensive page content.
31 Jul 2019

How does Google decide what comes up first? ›

After identifying relevant content, our systems aim to prioritize those that seem most helpful. To do this, they identify signals that can help determine which content demonstrates expertise, authoritativeness, and trustworthiness.

What percentage of clicks account for 1st page search results? ›

The first result on the search engine results pages (SERPs) gets 28.5% of all clicks. The second result gets 15.7% of clicks, about half of the first. The struggle to get traffic is so real that people often invest in paid advertising. But, as the study's results show, organic traffic is where it's at.

What is the fastest way to rank a keyword? ›

Let's take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic.
  1. Measure Your Rankings. ...
  2. Target The Right Keywords. ...
  3. Clean Up Your Site Structure. ...
  4. Pay Attention To User Experience Signals. ...
  5. Optimize For Users & Search Engines.
2 Jun 2022

How do I increase my organic ranking on Google? ›

11 Ways To Improve Your Organic Search Ranking In 2022
  1. Create quality content. Content is a useful means to hold your audience's attention. ...
  2. Adhere to originality. ...
  3. Improve your page load time. ...
  4. Optimize images. ...
  5. Use header tags. ...
  6. Improve formatting. ...
  7. Create an attractive meta description. ...
  8. Start blogging.
24 Apr 2018

How do you rank a difficult keyword? ›

Here are the ten steps to rank for a keyword in Google.
  1. Step 1: Lay the Groundwork. ...
  2. Step 2: Do Your Initial Keyword Research. ...
  3. Step 3: Check Out the Competition. ...
  4. Step 4: Consider Intent. ...
  5. Step 5: Conceptualize the Content. ...
  6. Step 6: Execute. ...
  7. Step 7: Optimize for Your Keyword. ...
  8. Step 8: Publish.
14 Nov 2012

Why are my keywords not ranking? ›

Your Website Has Been Penalized By Google

This can consist of anything from building lots of spammy backlinks to your website t, to using over optimized anchor text or thin/duplicate content. Receiving a penalty will result in a loss of organic traffic and rankings making your website hard to find in search results.

What keywords should I rank for? ›

What are the top Google keyword ranking factors for SEO keywords? The main Google keyword ranking factors include search intent, search volume, quality of the content, number of backlinks, domain authority, and page loading speed.

How do I prioritize Google Search results? ›

7 Key Steps to Climb to The Top of Google Search Results
  1. Determine the Words You Want to Compete For. ...
  2. Optimize Your Website for Your Focus Keywords. ...
  3. Develop an Ongoing Website Content Strategy. ...
  4. Implement a Blog Strategy. ...
  5. Sign Up for Google Authorship. ...
  6. Go After Quality Links. ...
  7. Analyze, Refine, and Repeat.
12 Jun 2014

How does Page Rank algorithm work? ›

PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites.

What is Google algorithm for SEO? ›

What is Google algorithm? Google search algorithm is a complex system that allows Google to find, rank and return the most relevant pages for a certain search query. To be precise, the whole ranking system consists of multiple algorithms that consider various factors such as quality, relevance or usability of the page.

How long does it take to rank first on Google search results? ›

According to seo.co, it can take anywhere from three to six months to rank on the first page of Google, assuming that you're writing good content and optimizing your website for search engines. If there's high competition or you haven't optimized your website, it may take six to 12 months to see results.

What percentage of clicks goes to the first 3 results on Page 1? ›

In fact, we found that the top 3 Google search results get 54.4% of all clicks. Key Takeaway: Our data suggests that “ranking on the first page” may not be a worthy SEO goal. Instead, it's all about ranking in the top spot (or at least in the top 2). The top 3 organic results get more than half of the clicks.

What is a good CTR 2022? ›

How to Improve an Ad Click Rate. The global internet CTR average in 2022 is 0.06%, meaning roughly 1 out of every 2000 viewers click on an ad. A “good” CTR either meets or exceeds industry standard. To get more clicks on your display ads, you need to choose the right mix of ad sizes, display options, and imagery.

How can I get on the first page of Google in 24 hours? ›

How to use your website to get on the first page of Google
  1. Determine your keywords. First, determine which search queries you want Google to answer with your website pages. ...
  2. Tell Google what keywords you're using. ...
  3. Write for humans. ...
  4. Emphasize location. ...
  5. Optimize for mobile. ...
  6. Focus on user experience.
19 Aug 2020

How many keywords should I target per page? ›

It's easier for pages to rank if they focus on one topic, so you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target them.

Can you rank without backlinks? ›

This is the question we're addressing in this article, and yes you can rank a site without backlinks. You might not rank near as well as sites with backlinks, but it's possible to rank your site organically without backlinks.

How do I improve my SEO rankings in 2022? ›

Here are seven ways you can improve your search engine optimization strategy and rankings for 2022:
  1. Optimize your website. ...
  2. Target accurate keywords. ...
  3. Create longer, better content. ...
  4. Track your website traffic. ...
  5. Start link-building. ...
  6. Stay away from black hat SEO. ...
  7. Set up a Google My Business profile. ...
  8. Conclusion.
24 Jan 2022

How do I optimize keywords for my website? ›

12 Steps To Optimize A Webpage For Organic Keywords
  1. Choose The Keywords To Focus On. ...
  2. Prioritize Your Keywords. ...
  3. Check That Important Content On The Page Is Getting Indexed. ...
  4. Ensure The Indexed Text Is Unique. ...
  5. Try To Improve The Search Listings For The Keywords. ...
  6. Update Or Add A Headline. ...
  7. Optimize Existing Text.
31 Jan 2012

Does SEO need maintenance? ›

You will always need to work to maintain your rankings, which is where SEO maintenance becomes useful. With SEO maintenance as a core part of your SEO strategy, you can push back against competitors. You can refresh content, for example, update keyword targeting, fix broken links, and more.

How do you rank for thousands of keywords? ›

Here's the step-by-step process for creating content that ranks for hundreds and even thousands of keywords on Google:
  1. Step 1: Start with Your most Popular Pages. Pull up your website analytics tool and look at your most popular pages. ...
  2. Step 2: Make a List of Keywords. ...
  3. Step 3: Upgrade Your Content.
29 Aug 2019

How do I get a higher ranking? ›

How to rank highest on Google
  1. Get backlinks. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. ...
  2. Mine your search queries. ...
  3. Target how-to and tutorial keywords with videos. ...
  4. Target pages already ranking. ...
  5. Do a SERP analysis. ...
  6. Add Schema markup. ...
  7. Check your technical SEO.
25 Jul 2022

What are the 5 major ways you can organically improve traffic to your site through SEO? ›

1. Understand how Google's ranking algorithm works
  • Create a backlink strategy. ...
  • Create unique and original website content. ...
  • Have a mobile-friendly site. ...
  • Create a relevant keyword list. ...
  • Write content around those keywords. ...
  • Create meta descriptions that boost clicks. ...
  • Create longer cornerstone content.

How much keyword difficulty is good for SEO? ›

To rank for these, you'll need to produce quality, relevant content. 30-49: Possible. For these keywords, you'll need quality content that's not only well optimized for your target keywords but is also very well organized, with good structure. 50-69: Difficult.

Where can I find high ranking keywords? ›

To find ranking keywords for your site or a competitors site using Keyword Explorer, follow these steps:
  1. Type in your website URL into Keyword Explorer.
  2. Select the country where you audience is based.
  3. Click the Analyze button.
  4. You'll see Top Ranking Keywords.
  5. Click Ranking Keywords on the left panel to view more keywords.

Why is Google ignoring my keywords? ›

If a google deems a sentence to be too long or complicated it will ignore most of it and return the same results as it would if you just searched three random words. This has been happening since the end of 2021 at least and the quality of the search results are now almost as bad as duckduckgo.

Why is my Google ranking so low? ›

A dramatic Google ranking drop can be caused by many factors, such as for instance content changes, an algorithm update, technical issues, improvements competitors made, SERP lay-out changes and a Google penalty. We've put together a handy checklist to quickly diagnose the issue and recover your rankings!

What is the first thing to do before doing SEO? ›

Before you start any active SEO efforts, it's important to make sure your website has content that engages and helps its users. Data shows that pages with 2,000+ words of content typically rank higher in Google search than pages with short, light content.

How many keywords is too many? ›

How many keywords are too many? The ideal keyword density preferred by both readers and search engines is around two to five percent. Even in longer pieces, the best practice is not to exceed 20 uses per webpage.

How can I improve my keyword performance? ›

Here are some ways you can improve your keywords' relevance:
  1. Try replacing a single-word keyword with terms or phrases. ...
  2. Make sure your keywords are relevant to the ads in your ad groups. ...
  3. Group your keywords by themes based on your product or service.

Which word is most searched on Google? ›

Most searched words on Google by volume worldwide
#Search termMonthly Search Volume
1youtube481.5M
2facebook369.0M
3translate211.8M
4pornhub204.3M
63 more rows

› Blog ›

Want to see your website on the elusive first page of Google for a given search term? Unless you're Wikipedia or The New York Times, it won't be easy. B...
In this age of Panda, Penguin and Hummingbird, ranking for your keywords in the search engine results pages (SERPs) requires both strategic SEO intelligence and...
Wondering how to rank for keywords? Here are eight steps for boosting keyword rankings in Google search results. Get your site more visitors!

How do I get my website at the top of Google? ›

7 Key Steps to Climb to The Top of Google Search Results
  1. Determine the Words You Want to Compete For. ...
  2. Optimize Your Website for Your Focus Keywords. ...
  3. Develop an Ongoing Website Content Strategy. ...
  4. Implement a Blog Strategy. ...
  5. Sign Up for Google Authorship. ...
  6. Go After Quality Links. ...
  7. Analyze, Refine, and Repeat.
12 Jun 2014

How do you get your name at the top of a Google search? ›

Create your people card
  1. Go to google.com or open the Google Search app .
  2. Search for yourself. ...
  3. At the top of search results, you'll find the option to add yourself to Google Search. ...
  4. Fill out the information that you want to share publicly on your card. ...
  5. At the bottom, tap Preview.

How much does it cost to be at the top of a Google search? ›

30% is a rough estimate of how many searchers will click on the #1 listing in Google. Follow this example: “Salon Nashville” gets 6,600 monthly searches on Google (phrase match). The approximate CPC is $2.

Can you pay to be at the top of Google? ›

Pay Per Click (PPC) with Google Ads

The fast way is to pay for ads. These ads are run through Google's own platforms and there's a number of ways to run paid campaigns through Google. The list goes on. These platforms require money in before you can begin appearing at the top of a results page.

How do I get my website noticed? ›

These are the top 15 ways to make your website more visible:
  1. Target your website pages for keywords.
  2. Structure your web pages for Google search.
  3. Create more pages.
  4. Get on online directories.
  5. Get verified by Google.
  6. Use compelling page titles.
  7. Work with influencers.
  8. Create quality content.
17 Nov 2020

How can I make my website popular? ›

10 Proven Ways to Increase Website Traffic
  1. Perform Keyword Research. Always include relevant keywords in your content. ...
  2. Create Memorable Content. ...
  3. Write Guest Posts. ...
  4. Keep Active Social Media Pages. ...
  5. Use Advertising to Increase Website Traffic. ...
  6. Send Email Newsletters. ...
  7. Influencer Outreach. ...
  8. Create a Helpful Industry Tool or Content.

How do I get more views on Google my business? ›

How to Improve Your Google My Business Ranking
  1. Ensure your GMB listing is on Google Maps. ...
  2. Verify and claim your business listing(s) ...
  3. Add high-quality photos to your business listing(s) ...
  4. Set up a Q&A section. ...
  5. Regularly post on your business profile (announcements, offers, events, etc.) ...
  6. Generate reviews and respond to them.
27 Aug 2021

How do I get to the top of Google without paying? ›

There are two ways to rank at the top of Google: paid advertising and SEO. Since our goal is not to spend money, we'll focus on SEO.
...
Utilize Search Engine Optimization (SEO)
  1. Low competition keywords.
  2. Quality content.
  3. Relevant backlinks.
  4. Expansive content promotion.
  5. Extensive research.
  6. Knowledge of algorithms.
4 Mar 2020

Can I see how many times my name has been Googled? ›

While it's not possible to reveal who they are, you can at least use the same tools they're using. So, while you can't see who has Googled you, you can set up alerts whenever your name appears on a website, in a forum, or on social networks.

What happens if you Google your name? ›

It's important to remember that the rankings you see are NOT the rankings seen by everyone else. Your search results are tailored to you. As a result, googling yourself doesn't give you the big picture. It just gives you an (often misleading) indicator of your performance based on narrow criteria.

Can you pay to get on first page of Google? ›

The quickest and easiest way to get on page 1 of Google for a particular keyword is to pay for an advertisement. You sign up with Google, choose the keywords you would like to target, then "bid" (yes, like an auction) on how much you would like to pay every time your ad is clicked on. This is called "pay-per-click".

How can I get on the first page of Google in 24 hours? ›

How to use your website to get on the first page of Google
  1. Determine your keywords. First, determine which search queries you want Google to answer with your website pages. ...
  2. Tell Google what keywords you're using. ...
  3. Write for humans. ...
  4. Emphasize location. ...
  5. Optimize for mobile. ...
  6. Focus on user experience.
19 Aug 2020

How much does it cost to rank first page of Google? ›

I'll start with the one word answer to the question, “what does it cost to get your website on Google?” FREE! It doesn't cost anything.

What is the most searched thing on Google ever? ›

Most searched words on Google by volume worldwide
#Search termMonthly Search Volume
1youtube481.5M
2facebook369.0M
3translate211.8M
4pornhub204.3M
63 more rows

How do you get the ads appeared on the 1st top page? ›

Instructions
  1. Sign in to your Google Ads account.
  2. Click Keywords in the page menu.
  3. Add the following Attributes columns (learn how to add columns): Est. first page bid. Est. top page bid. Est. first pos. bid.
  4. Click Apply. Now you'll now see these columns in the statistics table.

Is SEO better than Google Ads? ›

Key PPC vs. SEO take-aways

Improvements to SEO can help your website rank higher on Google Search by making it more relevant to users, while PPC ads like Google Ads are paid online advertisements which allow businesses and website owners like you to bid on the chance to show an ad next to searches on Google.com.

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