WordPress has become one of the internet’s biggest driving forces. Starting as a humble blog platform, it has since evolved into the most popular CMS on the web. In fact, almost 30% of the entire internet uses WordPress to power their site. The platform owes its popularity partially to its flexibility, allowing site owners can adapt the platform in countless ways.
For site owners, a compelling perk of WordPress is its compatibility with search engine optimization. With over 50,000 plugins in their official directory, a good chunk of them are SEO trackers. With SEO earning non-negotiable status in digital marketing, now is the best time to see where you stand. In today’s blog, we’ll show you some of the most popular SEO plugins on WordPress.
The Yoast SEO plugin is one of the most popular and widely used SEO tools available. It offers an easy way to analyse your content and make changes that will improve your rankings. You can also use this tool to create custom sitemaps, which help search engines crawl your website more efficiently.
Yoast SEO is free but also has a premium SEO pack. With over 4.5 million downloads, Yoast is intuitive and straightforward. Here are some of its most useful SEO features:
- Content Insights: Yoast SEO is a content writer’s dream come true.The SEO plugin monitors on-page factor, such as readability and keyword density. This readability analysis delivers a succinct breakdown of the “good”, “ok” and what “needs improvement” in a simple traffic light colour-code.
- Snippet Preview: Snippet preview gives users a sneak-peek at how their page appears in search engine results before going live. Yoast SEO provides a compact look at SEO titles, meta descriptions and slugs in a simple format at the bottom of the page. Do ensure to include your focus keyword in the snippet.
- XML Sitemaps: This advanced feature creates sitemaps. Yoast SEO has optimised sitemaps which are easy for web-crawling search engine bots to navigate, which directly boosts your SEO. Do ensure to submit these XMP sitemaps’ URLs to Google Search Console to ensure efficient crawling of your webpages.
- SEO Breadcrumbs: While XML sitemaps let bots traverse your site with ease, breadcrumbs simplify navigation for people. Yoast SEO breadcrumbs are positioned at the top of a page, showing the path of clicks taken to get to the current page.
WPtouch Mobile Plugin
In recent years, the importance of mobile SEO has exploded. With mobile-first indexing released, sites without mobile optimisation get rank penalties. An easy way for WordPress site users to get around this is to use the WPtouch Mobile Plugin. This plugin boasts incredible features that deliver amazing user experiences without having to write any code!
- Create A Mobile Version of your WordPress Site:This feature instantly boosts rankings if your site isn’t yet optimised. WPtouch creates a mobile-friendly version of your website, converting your desktop theme to the optimal format for on-the-go browsing.
- Customise The Mobile Viewing Experience:WPtouch lets you create the best look and feel for your mobile site. You can edit your mobile menu, nominate browsers you wish to support and more. It also gives users a speedier browsing experience that far exceeds desktop versions.
- Multi-Site Support:Even if your business is spread across multiple sites, WPtouch has you covered. With some packages supporting a large quantity of WordPress sites, you’ll get better value if you want extensive coverage.
If the shift towards mobile SEO has you worried, don’t be! Check out our previous blog on mobile-first indexing and see what it might mean for you. You still have time to catch up!
With over 1.2 million active installs, WP Rocket is an all-in-one solution for boosting your site’s performance. Its unique approach to speeding up websites makes it a great choice for those who don’t have much technical knowledge or time to spend on optimising their sites.
WP Rocket’s main focus is on page speed optimisation, which is handled through a suite of powerful features. These include speeding up load times by improved caching, image lazy loading, script minification, compressing images and removing unused CSS and JS files, and combining similar stylesheets.
Page speed is a crucial aspect of SEO. With the help of WP Rocket, you can boost your site’s performance by up to 30%.
- Improved caching: Website caching speeds up page load times for repeated visitors as stored copies of downloaded files are stored in the cache. WP Rocket’s caching plugin function introduces a set of standard caching commands to your .htaccess file, specifying effective caching periods for various file types.
- Improving JS and CSS loading:JS and CSS make up a huge part of your website’s load times. WP Rocket assists to minify, combine, and defer these files without any technical knowledge on your part. Simply enable the settings and watch your page load times drop drastically.
- Lazy loading images:Images that are loaded below the fold might delay the initial elements of your web page from being loaded. WP Rocket’s lazy loading function assists to prevent these images from being loaded till a user scrolls to them or when more critical resources have already being loaded.
The Schema plugin allows you to add structured data markup to your pages. Structured data helps search engines understand what content is available on your site, so they can provide more relevant results. While not visible to the casual user of your website, search engine crawlers easily access and understand schema markup.
Structured data markup is added to your posts and pages using a simple short code. It adds a number of attributes to your post/page title, description, author, date, categories, tags… etc. Typically created in JSON format for easy and predictable indexing by search engine bots, schema markup is a powerful tool in the hands of a skilled marketer.
Examples of common schema markup used on websites include: organization, local business, product, review, breadcrumbs, sitelinks, and FAQs. Each of which have expected parameters and values to be used, failing which will lead to invalid data. As such, it certainly helps to have working knowledge of JSON or a helpful structured data tool such as the Schema plugin.
While there are several different plugins on WordPress for schema, this here is definitely a lightweight plugin perfect for those seeking fast deployment.
Header Footer Code Manager
Commonly referred to by its acronym – HFCM, this plugin empowers you to manage header and footer codes for each page. This includes adding custom code snippets, such as Google Analytics tracking code, social media sharing buttons, and schema codes.
A key feature of this plugin compared to its competitors is the flexibility offered. Users can easily choose whether to apply custom code snippets to all pages or single pages, and in the header or in the footer.
Additionally, you get to see and manage all custom code snippets from a single interface as opposed to individual pages’ backend. This makes the plugin the choice for novices looking to inject custom code snippets onto your web pages.
EWWW Image Optimiser
The EWWW Image Optimiser optimizes image elements by removing unnecessary metadata, compressing images, reducing their dimensions, and renaming them with an appropriate suffix. The plugin also removes duplicate images, and converts images into WebP format on the fly.
It does this by analysing the images on your website and then applies the necessary changes. You can either manually select the images to be modified, or let the plugin do it. We recommend setting the plugin to run and convert your images while you perform other activities as this can be a time consuming process.
Polylang lets you translate your entire website into multiple languages without having to touch a line of code. Simply install the plugin, activate the desired language(s), and start translating! You can use Polylang to create multilingual sites or simply translate existing ones. With over 20 languages supported out-of-the-box, there’s bound to be one that fits your needs.
Critically for SEO, Polylang automatically generates hreflang tags based on the languages selected on the backend. This is amazing for time constraint marketers who need an easy solution manage international SEO.
Monster Insights is a powerful Google Analytics plugin on WordPress with over 3 million downloads. As part of this plugin’s features, Monster Insights provides instant Google Analytics setup, including enhanced ecommerce tracking, while empowering A/B testing in Google Optimize.
Simply put, Monster Insights helps you find out how people reach your content, what they do once there, and where they go next. It provides insights into your audience’s behaviour, allowing you to improve your content strategy and drive conversions.
Google Analytics Setup: Instantly set up Google Analytics on your site with just one click.
Enhanced Ecommerce Tracking: Track purchases made on your site using Enhanced Ecommerce Tracking.
A/B Testing: Create different variations of your pages and test them against each other.
Unlimited Sites: Use Monster Insights on unlimited number of sites.
Advanced Reporting: Get detailed reports about your traffic
GD Security Headers
GD Security headers adds security headers to your WordPress website .htaccess file. These headers are added if the file extension matches any of the following extensions: gif, jpg, png, tif, bmp, svg, emf, wmf, pdf, jpeg, and jpg. Should your file extension match, then the following headers are activated:
- X-XSS Protection
- Strict Transport Security
- Content Security Policy
- Referrer Policy
- Feature Policy
While security headers do not directly impact your website’s SEO ranking, it can safeguard your website from suffering a cross script attack or hacking. This in turn prevents your website from being penalised by search engine crawlers.
Asset cleanup removes unused files from your server. It also cleans up old versions of files which have been deleted but still remain on your server. Asset cleanup is useful when you want to free up space on your server, especially after installing new plugins or themes.
A key feature of this plugin is the ability to turn on test mode and safely remove unused CSS or JS within this isolated environment. In particular, marketers can use this plugin to identify pages that do not actively require a plugin, and have the plugin deactivated for that page.
Overall, webmasters of complex sites will certainly appreciate the user friendly nature of the Asset Cleanup plugin.
WP Fastest Cache
Based on past optimisations done by WP Fastest Cache plugin, we have found this plugin to help with both caching and the overall time to first byte load.
Bonus SEO Tools To Try:
SEMrush is one of the most well-known SEO plugins. With an arsenal of features to track almost every metric you can think of, SEMrush puts you in charge. As far as features go, here are some of their best that make this platform a strong leader:
- Keep an eye on your competitors:If you’re eyeing off the competition, SEMrush gives you insight into their techniques. From keyword rankings, to cost-per-click, traffic volume and more – this SEO plugin lets you in on their secrets!
- Precisely monitor performance:Before you examine competitors, it’s a good idea to know where you stand. In SEMrush, you’re faced with a comprehensive overview screen. This gives you a look at your keyword performance, traffic growth and geographical insights.
- Reports in Real-Time:SEMrush features some of the most detailed report systems on the SEO plugin database. Its seamless integration into multiple platforms allows it to extract all the information you need to curate your strategy.
Ahrefs is a new player in the SEO plugin game. This rising star has outstanding depth to its features, which sets it apart from the rest. Because of this, it has become a favourite among technical SEO enthusiasts. Lets take a look at some of the best Ahrefs has to offer:
- Backlink Analysis:Ahrefs has a whole universe of links in their index, which they update every single day. Their total count exceeds one trillion links! The Site Explorer tool lets users keep track of all links to their site, which is essential for good link building practices.
- Create Keyword Ideas:The keyword database within Ahrefs is a hard act to follow. The platform pulls keywords in use from 170 countries, and contains over 6.1 billion keywords. This makes it all but unrivalled for depth of keyword research.
- Content Explorer: Using Ahrefs is like having a search engine within a search engine. With Content Explorer, users can search the web for content by topic. It ranks the content according to factors like social shares and backlinks. This, combined with Backlink Analysis, puts you in an advantageous position to garner even more backlinks!
Each SEO plugin we’ve nominated here has its own set of unique perks. Which one is right for you? That comes down to your goals, your current rankings, and where you’d rather be standing. Are you more worried about content, keywords, or backlinks? With so many options in the WordPress plugin directory, your research will pay off – literally. If you are looking to get a head start, then reach out to the leading SEO agency in Singapore – First Page Digital. Our SEO specialists have successfully driven huge amounts of organic traffic to WordPress websites for years. Find out first hand which are the best plugins on WordPress for SEO today!
- All in One SEO.
- Yoast SEO.
- Rank Math.
- Premium SEO Pack.
- WP Meta SEO.
- W3 Total Cache.
Rank Math's top-level prices are lower than Yoast SEO (though that might change). Rank Math's premium plan supports unlimited websites, while Yoast SEO doesn't offer an unlimited license. Rank Math only has a single premium plan with all the features, while Yoast SEO has multiple premium extensions.How many SEO plugins is it recommended to install and activate in WordPress? ›
You should install as many WordPress plugins as necessary to run your website and grow your business. On average, its quite common for a business website to have at least 20 – 30 plugins. If you're using WordPress to it's full potential and have many advanced features, then this count can easily go into 50+.Can I use 2 SEO plugins? ›
The idea of having more than one SEO plugin for 2x optimization of your website for search engines is a misconception, and we shouldn't have 2 plugins to perform the same task as it can hurt your website more than it does any good.Which SEO tool is most accurate? ›
- Ahrefs: SEO Keyword Tool.
- Google Search Console: Top SEO Tool.
- SEMRush: Marketing SEO Tools.
- KWFinder: SEO Keyword Tool.
- Moz Pro: SEO Software.
- Ubersuggest: Keyword Tracking Tool.
- Answer The Public: Free SEO Tools.
- SpyFu: Free SEO Tools.
Using Elementor can help you improve your technical and on-page SEO. Thanks to integrations with popular SEO plugins such as Yoast SEO and Rank Math, you can optimize your website's SEO without even having to leave the Elementor editor.Can I learn SEO every month? ›
While it's a career-long journey, you can indeed learn SEO in about a month — enough to make a huge impact on your website and thus your business as a whole.Is WordPress or HTML better for SEO? ›
WordPress websites are better for SEO for two reasons. One is that they are easier to update. The other reason is that WordPress has a lot of plugins that make it easy to optimize your site for SEO. WordPress websites are better than static sites because they are easier to update and have more plugins to help with SEO.Is HTML better for SEO? ›
HTML is the basis of the vast majority of web pages and is one of the most essential parts of technical SEO. With the help of HTML elements, SEOs can relay information on web pages both to people and search engine bots.What are the top 5 plugins you typically use with WordPress? ›
- All in One SEO.
- Yoast SEO.
- W3 Total Cache.
Conclusion: Yoast SEO vs All in One SEO – Which one is better? All in One SEO and Yoast SEO are both good plugins, so any comparison between the two plugins has to be close. However, All in One SEO wins in terms of ease of use, better user experience, and more control over different features.Which is the best free SEO plugin for WordPress? ›
- All In One SEO Pack.
- Google XML Sitemaps.
- Squirrly SEO.
- Rank Math.
Yes, Yoast SEO really works! Yoast SEO has been the most popular SEO plugin on WordPress for 11 years now. In fact, it has over 11 million downloads and a 5-star rating! You don't stay that long in the game if you don't have something to show for it.How many WP plugins is too many? ›
Too many plugins can lead to security breaches on your site, site crashes, bad performance, slow loading speeds, and more. A good rule of thumb is to never exceed 20 plugins. If your site is hosted on shared or budget cloud hosting, try not to use more than 5 plugins.Is Yoast SEO worth? ›
Is Yoast SEO Premium worth it? No, it is not. The multiple focus keywords feature is pretty much useless, redirects can be setup using free redirect plugins, and nothing in Yoast Premium directly improves your SEO. It's not worth $99/year.Is 70 a good SEO score? ›
A good SEO score is between 80-100. A score in this range indicates that your website is meeting the top quality standards for search engine optimization in the areas of technical SEO, content, user experience, and mobile usability.What is the best word count for SEO? ›
There is no overarching best word count for SEO. However, we recommend aiming for at least 1,000 words for standard blog posts, 2,000 for long-form content, and 300-500 for news posts or product pages. Ultimately, you should try to cover the topic in a meaningful and thorough way without using fluff or repetition.Why Gutenberg is better than Elementor? ›
Gutenberg works well with themes and plugins, while Elementor is essentially designed to not need other themes or plugins. Gutenberg is primarily a block editor, while Elementor is a page builder. The difference is that Gutenberg lets you add and rearrange blocks to your website, which is then controlled by your theme.Which plugin is better than Elementor? ›
Divi. One of the best Elementor alternatives available is Divi. This page builder offers a complete design framework that you can use to customize your entire website. Website owners of all experience levels can benefit from Divi's easy-to-use drag-and-drop interface.Which is better Astra or Elementor? ›
If you like building websites from scratch and want a granular control over every aspect of your site, then Elementor Pro might be a great option. If you want more built in options and like customizing an existing theme in WordPress Customizer, then Astra Pro is the way to go.
The short answer is: no, SEO typically doesn't require much (or any) hands-on coding. You can absolutely do a fine job of SEO without touching code. But the longer answer is that yes, a good sense of how programming works, or even an ability to do a bit of coding yourself, is always a useful skill to have.Will SEO exist in 5 years? ›
SEO will not be eliminated within the next five years because social media and search engines will more than likely merge. Facebook has already begun to do this: they average over 1.5 billion searches every day. Twitter has done the same; they joined in partnership with Google.Is SEO job difficult? ›
SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.Which domain is better for SEO? ›
Shorter domain names are better for domain SEO. Shorter domain names are often easier to read, understand, and share. Short domains also project authority and professionality, both good qualities to have for SEO ranking. Ideally, you want to use three words or less for your domain name.Why Yoast SEO is the best? ›
Yoast SEO allows you to restrict search engines by adding no-index to pages that you don't want to get indexed. It also allows you to hide author archives on single author blogs, no-index categories, tags, or archive pages. Yoast SEO adds canonical link elements throughout your website.What type of SEO is best for a website? ›
Local SEO strategy for local businesses is one of the most important types of SEO as it helps the business become more visible in local search results on Google. Local SEO helps businesses reach the local audience by analyzing their behavior through trillions of searches.
Yes, SEO is worth it—in 2022, in the future, in the past, and always. As long as websites and search engines exist, SEO is necessary. SEO 10 years from now will likely be very different from SEO today, but you'll always have to make sure your website is sending search engines the right signals so you can be found.Which is better for SEO WordPress or PHP? ›
WordPress Content Management System (CMS) is known to be Search Engine Optimization friendly and it is a known fact that SEO plays a key factor in determining the Google ranking of a site. Since WordPress is a content management system, it is a better choice compared to PHP sites because of this factor too.Is CSS important for SEO? ›
Using CSS in your web design has many benefits. In addition to being easy to use, it's better for SEO than using HTML alone. With CSS, you can improve your ranking on the search results page and attract web crawlers to your website.Which plugin is mostly used in WordPress? ›
Elementor is one of the most popular WordPress plugins for page building. At its core, Elementor provides a drag-and-drop functionality so users can customize their pages and posts in no time. The plugin also offers more than 100 pre-made page templates to start any type of website.
Yoast is one of the most famous SEO plugins for WordPress, and this is not a coincidence. It offers a lot of flexibility to deal with many different types of content. You can check several things, such as titles, meta descriptions and keyword use. Yoast is also very friendly, even for beginners users.Which plugin helps speed up your website? ›
Advantages of using the Gutenberg Block Editor
With the latest update, Gutenberg is more favorable for users who value SEO [which in 2021, is EVERYONE!]. You just can't create visually appealing content in the classic editor in the way you can in the block editor.
All plugins and Yoast SEO were fine for over a year or so, however, the only plugin that is causing the site to slow down is unfortunately Yoast SEO.Is WordPress still the best for SEO? ›
WordPress Focuses on User Experience
Visitors enjoy the experience they get on a WordPress site. They stay longer, decreasing your overall site bounce rate. If you're looking to improve your site's SEO ranking, this is excellent news for you.
- What Are Affordable SEO Tools?
- SEO PowerSuite — Value Priced Desktop SEO Tools.
- Mangools — Affordable SEO SaaS Tools.
- Serpstat — All In One SEO Platform.
- Ubersuggest — A Lower Priced SEO Tools Option.
- Raven Tools — Integrated Platform for SEO and More.
- Keywords Everywhere — Affordable Keyword Research.
That's why we always install the Yoast SEO plugin for our client's websites. It's a free and easy way to optimize your content, so your organization can be found in search engines.Is Astra good for SEO? ›
Astra – Highly Optimized for SEO
This itself makes it a great theme to work with! Even with the free version at WordPress.org, you'll get an SEO-optimized foundation that includes: Lightweight, fast performance – the Astra theme is under 50 KB, with no dependencies on jQuery.
To conclude, Yoast SEO is still one of the best WordPress SEO plugins with amazing features to optimize your website for search engines. It also has numerous support options which users can really appreciate.Is 1GB enough for WordPress? ›
On average, each WordPress template occupies 25 MB and MYSQL database occupies 85 MB of your disk space. So, to launch a WordPress website, you need an average of 1GB of free space. Most WordPress hosting plans offer 1GB of disk space and more.
To add multiple plugins from your computer to your WordPress site, simply click on the Choose Files button and then select one or more plugins from your computer to upload and activate on your site in bulk.Should I delete inactive WordPress plugins? ›
Inactive plugins can be harmless, but they are still executable files. In case of an hacking attempt, these files can get infected or can be used to install malware on your site. As a WordPress security precaution, you should delete any inactive plugins that you do not intend to use.Is Yoast Semrush free? ›
Both free and premium Yoast SEO users have access to the Semrush related keyphrases. However, only premium users can add a related keyphrase from the list to their post with just one click. Using a free Semrush account will allow you to make up to 10 requests for related keyphrases per day.Does Google favor WordPress? ›
In short, when most people talk about SEO they are referring to how high your business is on a Google search results page. Many Website Designers Claim that Google Ranks WordPress Websites Higher than Website Builder Websites. Is this True? No it is false.Who owns Yoast SEO? ›
Joost de Valk founded Yoast in 2010. Yoast never had any funding before, it grew organically into a company with 140 employees maintaining a plugin with over 12 million active installs. We don't want to stop there! We're planning to grow and improve even further!Which SEO plugin is best for WordPress free? ›
- All In One SEO Pack.
- Google XML Sitemaps.
- Squirrly SEO.
- Rank Math.
Do You Need to Use SEO Plugins With WordPress.com? The short answer to this question is no. You already get access to a lot of powerful built-in tools and functionality that will help you optimize your pages and their content for search engines. Therefore, you don't really need to use SEO plugins with WordPress.com.How do I improve my WordPress SEO? ›
- Check Your WordPress Visibility Settings. Check your visibility settings in WordPress. ...
- Change Your Permalinks. ...
- Use Tags and Categories. ...
- Choose an SEO Plugin. ...
- Use XML Sitemaps. ...
- Internally Link Your Site. ...
- Optimize Your Images. ...
- Use SSL.
Yoast is the best SEO plugin for WordPress
Overall it's a great application/plugin for our SEO use. It's the best. I have been using this since I started working in digital marketing. Yoast helps with the On-page SEO where you can add proper SEO title, description, slug and keywords.
That's why we always install the Yoast SEO plugin for our client's websites. It's a free and easy way to optimize your content, so your organization can be found in search engines.
- Publish Relevant, Authoritative Content. ...
- Update Your Content Regularly. ...
- Metadata. ...
- Have a link-worthy site. ...
- Use alt tags.
PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for. The goal of this guide is to help you better understand how PHP relates to SEO and how to use it to your advantage.